The team

In KDA Marktforschung GmbH, our people are experienced market researchers, with a deep sense of ownership and strong creativity. We relish challenges and enjoy teamwork. We are enthusiastic about our work and clients’ positive feedback is our best reward.

We will be happy to advise you in any phase of our research project and deliver individual solutions tailored to your requirements.

Dr. Christiane Farnbacher (M.Sc.)
Project Manager, CPUX-F

Studied nutritional sciences at the Christian-Albrechts-University (CAU) in Kiel (graduated M.Sc.); Phd in the field of food economics at the CAU; has been working in pharmaceutical market research since 2011; project manager with KDA since 2013 and data protection officer since 2020.

Wide knowledge in the field of neuropathies, rheumatoid arthritis, diabetes and many oncological indications. Particular interest in usability studies with patients and healthcare professionals, as well as development and validation of QoL-questionnaires for therapy improvement.

UXQB® Certified Professional for Usability and User Experience – Foundation Level (CPUX-F).

christiane.farnbacher [at ]
Tel: +49 69 973077-26

Dipl.-Soz. Roman Farnbacher
Field Manager

Studied sociology (minors: psychology & pedagogy) with focus on empirical social research/statistics/economy & labour at Philipps University of Marburg; since 2012 working in the field of personnel consultancy and pharmaceutical market research.

Tasks at KDA:

Organisation and coordination of field activities, project management and IT management.

roman.farnbacher [at ]
Tel: +49 69 973077-16

Dipl.-Soz. Karin Grimm
Managing Director and Partner

Studied sociology and social psychology at Mannheim University; worked for different companies in the field of pharmaceutical market and consumer research since 1983; co-founded KDA Marktforschung GmbH. Member of Berufsverband Deutscher Markt-und Sozialforscher e.V. (BVM), the European Society for Opinion and Market Research (ESOMAR) as well as Berufsverband der Deutschen Usability und User Experience Professionals (German UPA).

karin.grimm [at ]
Tel: +49 69 973077-12

Silke Hoffmann
Project Manager, CPUX-F

Studied German language, psychology, law at Darmstadt Technical University; worked since 1994 for different companies in the area of political research, consumer research and pharmaceutical market research; KDA employee since 2008. Areas of specialisation are diabetes, neurology, women’s health, oncology and, especially, implementation of usability studies for medical devices with patients and healthcare professionals.

UXQB® Certified Professional for Usability and User Experience – Foundation Level (CPUX-F).

silke.hoffmann [at ]
Tel: +49 69 973077-10

Dipl.-Psych. Thomas Jahnke
Managing Director, CPUX-F

Studied psychology at the Ernst-Moritz-Arndt-University of Greifswald and at the Technische Universität Darmstadt with a focus on operational, organisational, social and work psychology. Worked since 2000 in several companies in the field of pharmaceutical research, B2B, automotive and consumer market research.

Joined KDA in 2007. Is also a qualified trainer and coach. Has a strong interest in and understanding of difficult and complex indications, such neurological, genetic and oncological diseases, and is also focused on human factor design research and usability engineering. Thomas became a PROFESSIONAL MEMBER of the Association for the Advancement of Medical Instrumentation (AAMI) in 2015.

UXQB® Certified Professional for Usability and User Experience – Foundation Level (CPUX-F).

thomas.jahnke [at ]
Tel: +49 69 973077-11

Miriam Simianer
Study Assistant

Studied communication sciences (M.A.) with a focus on quantitative and qualitative social research at the Ludwig Maximilians University in Munich; joined KDA in 2022; assisting with field organization and coordination as well as the implementation and analysis of usability and human factor studies for medical devices with patients and medical professionals.

miriam.simianer [at ]
Tel: +49 69 973077-15